We haven't just become the World's No.1 Condom Brand over night....we've worked hard over the years.

Here's just some of the things Durex have lead the way on:

• First condom brand to adopt its own "seal of quality"
• First to introduce a lubricated condom
• First condom manufacturing company to develop and use electronic testing
• First condom brand to use free standing outdoor vending machines
• First condom to be advertised on British TV
• First to develop a range of colour coordinated flavoured condoms that actually tasted of what the flavour was meant to be
• First to use a unique odour masker to reduce the smell of latex
• First to develop an "easy-on" shape condom that is easier to unroll and more comfortable to wear
• First to develop a condom that helps to prolong climax (Ritardente/Performa)
• First to have ribs on condoms where it actually matters
• First to market a condom that combines textures (ribs, dots) and shape to maximise stimulation for both male and female partners (Pleasuremax)
• First to develop a lube that mimics the natural body fluids (Sensilube)
• First condom manufacturing company to conduct and publish a global sex survey
• First condom manufacturing company to develop a range of vibrators and retail them in a "general" high street stores
• First condom company to have a range of lubes with different sensations
• First condom company to launch a 2-in-1 massage lube
• First condom company to develop a  synthetic polyisoprene male condom (Durex Avanti Ultima)